I find audiences and deliver them stories they connect with through content they want to consume.

Who am I

Hi, I’m Andrew,
a content marketing specialist based in Sydney.

I specialise in:

/ Digital and Content Marketing Strategy
/ Analytics, Audiences and Insights
/ Social Media Strategy
/ Content Strategy
/ Creative Production
/ Copywriting
/ SEO + SEM

Select works

SUPERCARS

As Digital Activations Director, I am responsible for commercialising Supercars’ digital properties, including the website, app, social and CRM.

Highlights (so far):

  • Helping drive the delivery of the Supercars Digital Transformation. This project was broken into 7 deliverables including an all-new Supercars website, App and CDP. All were scoped, designed, built and deployed in six months.
  • Developing an all-new content strategy, which was deployed prior to the launch of the new website. Since its rollout the website has seen 121% increase in page views, doubled dwell time and exceeded all metrics
  • Developing a digital commercial strategy, which is being rolled out from 2024.

AMERICAN EXPRESS

As the owner of the American Express GCS Content Strategy across JAPA, my role was a broad remit that required strong stakeholder management and autonomy to localise the global content strategy, while meeting the business objectives of the local marketing teams.

This Included launching and managing the GCS mid-funnel content hub, Business Trends and Insights.

SONY MUSIC AUSTRALIA

I managed the digital marketing and media strategy across the business across AsiaPacific. As co-lead on the Insights and Digital Content team, I ran the insights and content strategy for artist releases, DSP and seasonal / tactical campaigns.

One of the highlights was launching The ShareSpace, a collaboration between YouTube Music, Pepsi Max and Sony Music. The series received over 2m views within its first month.

AUDI AUSTRALIA

As lead on Strategic Content and Social Media, my role was constantly evolving, leading me to develop a strategy to centralise content development and distribution across regions.

Brands I’ve worked with

Get in touch

 

Thank you